Audio Engagement Platform: Turn Passive Listening into Measurable Action
Transform radio, podcasts, and streaming audio into interactive, real-time engagement channels —without changing listener behavior.
What Is an Audio Engagement Platform?
An audio engagement platform enables listeners to interact with audio content in real time, turning passive listening into measurable actions such as clicks, conversions, and responses.
Unlike traditional audio measurement tools, modern platforms:
Capture real listener intent
Enable instant calls-to-action
Provide deterministic attribution
This represents a shift from estimated reach → measurable engagement
Why Audio Advertising Still Lacks Measurement
Despite being a $60B+ industry, audio suffers from major limitations:
Key Problems
No real-time interaction
No direct attribution, only causal attribution
Reliance on outdated panel or diary data
No seamless listener engagement
Step-by-step flow:
Audio plays (radio, podcast, streaming, or over the speaker in the car)
A trigger sound activates the system
The listener receives a notification: “Are you interested?”
The listener responds, Tap or Voice-command
The platform executes the Call-to-Action from the ad:
Save website
Save coupon
Call a phone
When convenient, the listener acts on the saved information
How an Audio Engagement Platform Works
Core Features of a Audio Engagement Platform
Step-by-step flow:
Audio plays (radio, podcast, streaming, or over the speaker in the car)
A trigger sound activates the system
The listener receives a notification: “Are you interested?”
The listener responds, Tap or Voice-command
The platform executes the Call-to-Action from the ad:
Save website
Save coupon
Call a phone
When convenient, the listener acts on the saved information
Who Benefits from Audio Engagement Platforms?
For Advertisers
Real-time performance tracking
Pay for engagement (not impressions)
Higher conversion rates
For Broadcasters
New revenue streams
Increased listener interaction
Competitive edge vs digital
For Listeners
Safe, hands-free interaction
Personalized experiences
Instant access to offers
What Makes Advanced Audio Engagement Platforms Different?
How to Implement an Audio Engagement Platform
Integration Model:
SDK embedded in:
Radio apps - yours or our white-label app with your logo and name
Podcast players - yours or our white-label app with your logo and name
Streaming platforms - add the TuneURL-enabled player to your website code
Deployment:
Make your listener aware of your new functionality in your (radio station) app
No hardware required
Create interactive apps in the TuneURL dashboard or in a TuneURL-enabled Radio Automation System directly in the content